About Us

About Us

At Keo Karpin, we offer a world of outstanding products that have come to life through talented people with strong values who are dedicated to improving lives. We strive for excellence in the quality of our products, with solid investment in R&D and strict quality measures. Our wide distribution network enables us to reach millions of consumers all over the country.

Mission
  • We strive to invent, develop, manufacture, and successfully market beauty, hygiene and personal care products and services to help our customers build a confident projection of themselves.
  • We aim to provide total customer satisfaction and achieve leadership in chosen markets, products, and services through excellence in technology, quality and customer orientation.
  • We are responsible to the society and shall be good corporate citizens driven by high ethical standards in our practices.
Vision
  • We will enable individuals to feel confident about their external beauty on their path to achieving their inner potential.
  • We will continue our legacy of building quality products that will gel with consumer needs.
Values
  • To maintain purity of ingredients in all our products while being transparent about it.
  • To bring out an affirmative articulation of beauty from and for our consumers.
  • To always uphold care as our core ethic.
Our Journey

Our Journey

❮
❯
1941
Keo Karpin was launched in 1941
1984
Re-formulated, re-positioned and re-launched as a light, non-sticky nourishing oil
Mid 1990s
Hair Vitalizer launched as therapeutic aid complementing fashionable hair oil
Late 1990s
Re-launched in convenient unbreakable pack, differentiating from competition
2005
Ranked high in market surveys and top 5 brands in Brand Equity Study
Leadership

Leadership

B.N. Dey

B.N. Dey

Dey's Medical

  • Dey's Medical started as a medical retail store in Calcutta
  • Ensured a steady supply of drugs throughout the country
  • Aided ailing troops as well as general countrymen during WWII
  • Keo Karpin pioneered the light & non-sticky hair oil category under his guidance
  • Served as Managing Director of Dey's Medical Group of Companies until his demise in 1989.
  • Dey's Medical started as a medical retail store in Calcutta
  • Ensured a steady supply of drugs throughout the country
  • Aided ailing troops as well as general countrymen during WWII
  • Keo Karpin pioneered the light & non-sticky hair oil category under his guidance
  • Served as Managing Director of Dey's Medical Group of Companies until his demise in 1989.
B.N. Dey

B.N. Dey

Dey's Medical

Awards

Awards